Joao Costa

About Me

I'm a product development specialist with more than 10 years of experience gained in innovation institutes, big data companies and as a consultant. For the past 5 years I have been focused primarily in the area of big data product development.

I'm fascinated by the way data, customer insights, design, psychology and personalization all converge within this discipline. In this period, I had the privilege to work in a role that allows me to formulate ideas based on data insights, translating a lot of information in features and rapidly test those features with a massive number of customers to increase e-commerce conversion.

I believe that testing is a great scientific method of understanding the online visitor's behaviour, that shapes a company's understanding of their customers and allows companies to improve its user's experience.

I currently work as a Product Manager at Passei Direto – the largest students network in Latin America, with more than 5 million students.

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Work

Passei Direto

Product Manager October 2015 - Present

My responsabilities at Passei Direto is managing the entire product line life cycle from strategic planning to tactical activities, specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers, driving a solution set across development teams (primarily Engineering, Data Science, Operations and Marketing) through market requirements, developing and implementing a company-wide go-to-market plan, working with all departments to execute and analyze potential partner relationships for the product.


Chaordic

Product Manager & Partner November 2013 - September 2015

As a Product Manager at Chaordic was to managing the entire company products line life cycle from strategic planning to tactical activities, ship enterprise/SaaS-based products to market and and driving a solution set across development teams (Engineering, Data Science and Marketing) through market requirements, product contract and positioning, developing and implementing a company-wide go-to-market plan, working with all departments to execute and manage a team of UXs/POs to develop new features to Chaordic products.

In this period, I led a development of Chaordic Search, the first personalized Ecommerce Search of the market.

Product Owner - Innovation/New Offers March 2013 - November 2013

As Product Owner of Innovation/New Offers at Chaordic, I was resposible to ideation and design for new enterprise/SaaS-based products for e-commerce (B2B / B2C) using product personalization/recommendation technology through big data analysis.

In this period, I led a market research, development of functional prototypes for ecommerce platforms and mobile (Android and iOS), UX/UI Design, usability testing and user engagement evaluation. One of the best results of this phase was Chaordic Search tracktion validation in the market.

Product Owner - Email Marketing Platform March 2013 - November 2013

As Product Owner of Email Marketing Platform at Chaordic, I was responsible lead the development, pricing and go-to-market strategy of a personalized, enterprise/SaaS-based product, real time, email marketing platform for brazilian online retailers.


Rudra

Co-Founder & CPO May 2010 - June 2011

Rudra is an startup that aims to develop software for new business models, within the design of a natural capitalism.

We have developed at Rudra a solid waste management system for companies that need to be prepared to a new Brazilian law. Unfortunately, the period in which the company operated, the legislation did not come into reality when we're ready and we lost the time to market.


CERTI Foundation

Senior UX/UI Designer August 2008 - May 2011

At CERTI Foundation, I worked with Digital Television technologies and developing the User Interface for some iDTV products like HD-One, one of the bests set-top box developed for the Brazilian Digital Television market – ISDB-Tb, used by Philips and AOC.

In this period, I led one of the first evaluations of usability for Brazilian Digital Television applications, creating a checklist for the development of these applications and used by other researchers in the country.